Privacy Policy

Last updated and effective: 11/09/2026

1 · Who we are

This Privacy Policy explains how Rise Realty Inc. (“Rise Realty,” “we,” “us,” or “our”), collects, uses, and shares personal information in connection with Sell for Mor. Sell for Mor is a real estate service offered by Rise Realty, a California licensed real estate broker, DRE #01957687.

This policy applies to information collected through sellformor.com (the “Site”), our forms, and when you contact us or work with us by phone, text, email, or in person. It does not apply to websites or services run by other companies, even if we link to them.

2 · Information we collect

Information you give us

Contact details, such as your name, email address, phone number, and mailing address.
Property information, such as your property’s address, condition, features, and your plans or timeline for selling or buying.
Messages and communications, such as emails, text messages, and voicemails you send us, and notes from our conversations.
Transaction documents you provide or sign when you become a client, such as listing agreements, buyer representation agreements, disclosures, and pre-approval letters.
Consent records, such as whether and when you agreed to receive text messages.

We do not record phone calls.

Information collected automatically

When you visit the Site, we and our service providers automatically collect information such as your IP address, browser and device type, operating system, pages you view, links you click, the website that referred you, the date and time of your visit, and approximate location based on your IP address. We also collect information about whether you open or click our emails. See Section 5 for more detail.

If you submit a form, we may connect information about your earlier visits to the Site with the information you submit.

Information from other sources

Public records, such as property ownership, tax, and sale history.
Multiple listing services and property data providers, such as information about properties listed for sale, including listings that have expired or been withdrawn.
Data providers that supply contact information for property owners.
People involved in a transaction, such as buyers, other real estate licensees, escrow and title companies, lenders, and inspectors.
Service providers that help us operate the Site and our communications.

Personal circumstances

We do not ask for Social Security numbers, bank account numbers, or similar information through the Site. When discussing a sale, people sometimes tell us about personal circumstances, such as a death in the family, a divorce, a health condition, or financial hardship. We record only what we need to provide the services you ask for, limit who can see it, and never use it for advertising.

3 · How we use information

To respond to your requests, such as a home pricing or consultation request.
To provide real estate services, including pricing analysis, marketing a property, arranging showings, negotiating, and completing a transaction.
To communicate with you about your request, your property, or your transaction.
To send you marketing emails, and marketing texts if you have given separate consent (see Section 7).
To contact property owners who may be interested in our services, in line with do-not-call and other contact laws.
To operate, secure, analyze, and improve the Site and our services, and to measure how well our advertising works.
To meet legal, licensing, and recordkeeping obligations, including real estate broker supervision and recordkeeping requirements.
To detect and prevent fraud, security incidents, and misuse, and to protect our rights and the rights of others.

We do not use personal information to discriminate against anyone in violation of fair housing or civil rights laws.

4 · Who we share information with

We do not sell your personal information for money. We share personal information only as described below.

Service providers that work on our behalf, such as our customer relationship management and email platform, website hosting and security providers, phone and text messaging providers, and analytics providers. We share only what they need to perform services for us.
Rise Realty licensees and staff who work on your request or supervise our real estate activity, as required by law.
People involved in your transaction, at your direction, such as buyers and their representatives, escrow and title companies, lenders, appraisers, inspectors, and multiple listing services and property websites where you have authorized us to market your property.
Advertising and analytics partners that collect information through cookies and similar technologies on the Site (see Section 5).
Legal and safety recipients, such as government agencies, regulators including the California Department of Real Estate, courts, and law enforcement, when we believe disclosure is required by law or needed to protect rights, property, or safety.
Professional advisers, such as lawyers, accountants, and insurers, under duties of confidentiality.
Business transfers, such as a merger, acquisition, or sale of all or part of our business, subject to this policy.
Others with your consent or at your direction.

We do not share mobile phone numbers or text messaging consent with third parties or affiliates for their own marketing purposes.

5 · Cookies and similar technologies

The Site uses cookies, pixels, and similar technologies. A cookie is a small text file stored in your browser.

Necessary technologies make the Site and its forms work and help keep them secure.
Analytics technologies help us understand how visitors use the Site and our emails.
Advertising technologies help us measure and improve our advertising, and may be used to show you our ads on other websites.

Some of these technologies are provided by third parties, which may collect information about your activity on the Site and across other websites over time. The Site may also load content, such as fonts, from third-party providers, which receive your IP address when the content loads.

Advertising and retargeting

We work with advertising companies, including Google and Meta, that place pixels and cookies on the Site. These tools record that you visited the Site and which pages you viewed, so we can show you our ads on other websites, apps, and social media, and measure whether our ads work. Under California law, this is considered “sharing” personal information.

You can manage ads directly with these companies, or see how to opt out of sharing:

Google: myadcenter.google.com
Meta (Facebook and Instagram): facebook.com/adpreferences
Industry opt-out tools: optout.aboutads.info and optout.networkadvertising.org

We do not send the details you type into our forms, such as your name, email, phone number, or property address, to advertising companies.

You can block or delete cookies in your browser settings. If you do, some parts of the Site may not work properly. To limit advertising tracking, also see how to opt out of sharing.

6 · Do Not Track and browser privacy signals

Some browsers send privacy signals, such as “Do Not Track” or Global Privacy Control. The Site does not currently respond to these signals. To limit advertising tracking, use the options in Section 5 and how to opt out of sharing. If we begin responding to these signals, we will update this policy.

7 · Emails, calls, and text messages

Emails

You can stop receiving marketing emails by clicking “unsubscribe” in any marketing email or contacting us. We may still send you emails related to an active request or transaction.

Phone calls

You can ask us not to call you at any time, and we will add your number to our internal do-not-call list. We check numbers against the National Do Not Call Registry before making telemarketing calls where required.

Text messages

We send automated marketing text messages only to people who give express consent by checking a separate text-message consent box. Consent to receive texts is not a condition of receiving any service from us.

Message frequency varies. Message and data rates may apply. Reply STOP to stop receiving texts, or HELP for help. After you reply STOP, we will send one message confirming that you have opted out, and then stop texting you. You can also contact us at hello@sellformor.com.

8 · How long we keep information

We keep personal information only as long as needed for the purposes described in this policy, unless the law requires or allows us to keep it longer.

Type of information	How long we keep it
Inquiries and contacts who do not become clients	Up to 24 months after our last contact with you, then deleted
Client and transaction records	At least 3 years after the transaction closes or our relationship ends, as required for California real estate brokers, and longer if required by law or needed for a dispute
Opt-out and do-not-contact records	For as long as needed to honor your request, keeping only what is needed to do so
Text-message consent records	At least 5 years after our last text message to you
Website and email activity	If linked to your contact record, kept and deleted on the same schedule as that record. Activity not linked to a contact is kept according to our analytics providers’ retention settings.

9 · Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, and we limit access to people who need it to do their jobs. No website, internet transmission, or storage system is completely secure, so we cannot guarantee absolute security. If you believe your information has been compromised, please contact us right away.

10 · Children

The Site is not intended for anyone under 18, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, please contact us and we will delete it.

11 · Other websites

The Site may link to websites and services we do not control, such as property listing sites. Their privacy practices are governed by their own policies, not this one.

12 · Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last updated. If we make a significant change, such as using or sharing personal information in a new way, we will post a notice on the Site before the change takes effect and, where appropriate, notify you by email.

13 · Contact us

For questions about this policy or to make a privacy request, contact us using the details below. If you have a disability and need this policy in another format, please contact us and we will provide it.

Rise Realty (Sell for Mor)

Attn: Privacy

13217 Jamboree Road, Suite 701, Tustin, CA 92782

Email: hello@sellformor.com

Phone: (213) 715-1208

California privacy statement

This section applies to residents of California and adds to the rest of this Privacy Policy. Terms such as “personal information,” “sell,” and “share” have the meanings given in the California Consumer Privacy Act, as amended (“CCPA”). We honor the requests described below from California residents.

Information we collected in the past 12 months

The table below describes the categories of personal information we have collected in the past 12 months, where it came from, and who we disclosed it to. We collect and use this information for the purposes in Section 3 and keep it for the periods in Section 8.

Category	Examples	Sources	Disclosed for business purposes to	Sold or shared?
Identifiers	Name, email, phone, mailing or property address, IP address, cookie identifiers	You, your device, public records, data providers	Service providers, Rise Realty licensees, transaction parties at your direction	Online identifiers are shared with advertising partners. Not sold.
Customer records	Name, address, phone, signature, documents you provide for a transaction	You, transaction parties	Service providers, transaction parties at your direction	No
Characteristics of protected classifications	Only if you choose to tell us, such as marital status or age	You	Service providers	No
Commercial information	Property details, services requested, price expectations, transaction history	You, public records, listing services	Service providers, transaction parties at your direction	No
Internet or other electronic activity	Pages viewed, links clicked, referring website, email opens and clicks	Your device, our email platform	Service providers	Shared with advertising partners. Not sold.
Approximate geolocation	General location based on IP address. We do not collect precise geolocation.	Your device	Service providers	Shared with advertising partners. Not sold.
Audio and electronic information	Voicemails and text messages you send us. We do not record calls.	You	Service providers	No
Inferences	Your likely interest in our services or timeline for selling or buying	Derived from other information	Service providers	No
Sensitive personal information	Only what you choose to tell us, such as health information related to a sale	You	Service providers, and transaction parties only when needed and at your direction	No

We do not collect biometric information or education information about consumers.

Your rights

Right to know and access. You can ask what personal information we have collected about you, where it came from, why we collected it, who we disclosed it to, and for a copy of the specific pieces of information.
Right to delete. You can ask us to delete personal information we collected from you. Some information, such as transaction records we must keep by law, may be exempt. If we cannot delete something, we will tell you why.
Right to correct. You can ask us to correct inaccurate personal information.
Right to opt out of sale or sharing. You can tell us not to sell or share your personal information, including for advertising based on your activity across websites.
Sensitive personal information. We use sensitive personal information only to provide the services you request and for other purposes permitted by law, and not to infer characteristics about you. Because of this, we do not offer a separate right to limit its use.
Right to non-discrimination. We will not deny you services, charge you a different price, or provide a different level of service because you exercised these rights.

How to opt out of sale or sharing

Advertising cookies and pixels run in your browser, so the most effective ways to opt out are to use the ad settings pages listed in Section 5 or to block third-party cookies in your browser settings. These choices apply to the browser and device you are using, so repeat them on each one.

You can also email hello@sellformor.com with the subject line “Do Not Sell or Share My Personal Information,” or call (213) 715-1208. We respond within 15 business days, stop any sharing we control that is linked to you, and explain how to block advertising cookies on your devices. We do not sell or share the personal information of consumers we know are under 16.

How to make a request

To make a request to know, delete, or correct, email hello@sellformor.com with the subject line “California Privacy Request,” or call (213) 715-1208. Please tell us which right you want to use and how to reach you.

Verification. To protect your information, we verify your identity by matching details you give us, such as your name, email, phone number, or property address, with information we already have. We may ask for more information for requests involving sensitive information. We use information provided for verification only for that purpose.
Authorized agents. You can have someone make a request for you. We will ask for proof that you gave them written permission, and we may ask you to verify your identity directly.
Timing. We confirm receipt within 10 business days and respond within 45 calendar days. If we need more time, up to another 45 days, we will tell you why.
Cost. Requests are free. We may decline or charge a reasonable fee for requests that are clearly unfounded or excessive, and we will explain why.

Direct marketing disclosures

We do not disclose personal information to third parties for their own direct marketing purposes. California residents may ask about this by emailing hello@sellformor.com.

Financial incentives

We do not offer financial incentives or different prices or services in exchange for personal information.